MONUMENTS OF CYCLING ANNOUNCES FIFTH BELGIAN WAFFLE RIDE FOR 2022, BWR MICHIGAN TO HEADLINE INAUGURAL MoMITT BIKE FEST
San Diego, CA // Traverse City, MI - (May 26, 2022) – Monuments of Cycling, a premier cycling events producer, has partnered with the producer of the inaugural MoMITT Bike Fest to deliver a new Belgian Waffle Ride to be held October 8 - 9, 2022 in Traverse City, Michigan. The main feature of the MoMITT festivities will be the debut of the Belgian Waffle Ride Michigan (BWR MI). With Belgian Waffle and Wafer Rides, multiple gravel and mountain bike races, live music, massive beer garden with a variety of food options, and all sorts of family fun in Northern Michigan, the MoMITT Bike Fest will be an instant fall classic.
For the first time, Monuments of Cycling is bringing its iconic form of racing above the 45th parallel, where a vibrant cycling culture anxiously awaits this new spectacle soon to be known as The Hell of the Great Lakes. Now with the brand new MoMITT Bike Fest offering multiple bike racing events and celebration in Michigan, the BWR MI promises to allure a deep field of regional and world class road, gravel, cyclocross and mountain bike racers looking to take on the beautiful and challenging terrain. The BWR, celebrating 11 years of pedaling perversity in 2022, will provide professional and amateur cyclists alike the opportunity to ride the most coveted roads, punctuated by dozens of gravel and single track unroad sectors throughout the region. This new territory promises the unique complexion of road and unroad dynamics that are hallmarks of the BWR offering
This October, the MoMITT Bike Fest is bringing the beastie back to bike racing in Michigan. This weekend long festival will include a refreshing menu of spectator friendly bike races, an Expo featuring local crafts and global bike brands, a large beer garden, multiple food options, live music and a venue with tons of family fun, set at Mt. Holiday in Traverse City. The highlight Belgian Waffle Ride (s) will bring out the gravelleurs as well as the unroad curious road racers, the Black Chili XC will be a modern multi-lap cross country refresh of fat tire racing, and Shorty’s Blitz will have a 40-mile multi-terrain course sure to tax riders in new and untold ways; combining road, gravel and dirt sectors for a day of insanity.
In Traverse City, it’s not about any one thing. Or two things. It’s about everything, all of it coming together in the simplest, and most natural way. This unique venue has everything riders and families need to quench their thirst for adventure with awe-inspiring moments. Traverse City will be a perfect home base for visitors to explore all that the area has on offer, before, during and after the MoMITT Bike Fest.
It's easy to roll from one thing to the next as smoothly and fluidly as the roads and trails of this bike buzzing town, Traverse City. Tour the wineries, scale a dune at the Sleeping Bear Dunes National Lakeshore, or push off the Lake Michigan shoreline for a sunset cruise. Along with a host of close beach towns and bike hubs nearby, including Charlevoix, Sutton’s Bay, Glen Arbor, and Bellaire.
The BWR, created as an extremely challenging race in the spirit of the great European oneday Spring Classics, is a truly unique series of races in North America. There will be two distances on offer in Michigan; the longer Waffle Ride, roughly 130-miles, and the half-aslong Wafer Ride for those looking to get a taste of the glory without the full-time training commitment the full Waffle requires.
This inaugural BWR Michigan race, like other BWR’s in California, N. Carolina, Utah, and Kansas, will have a deep field of professional riders and an expansive list of hungry amateur riders drawn to the unparalleled opportunity to race alongside their heroes. Like World Tour rider Peter Stetina, World Tour rider and local legend Alexey Vermeulen, and mountain bike champions Brennan Wertz and Hannah Otto. The Waffle will be offering prize purse to the top three riders, both female and male! Racers and event patrons will be treated to Belgian waffles and ales, frites, and a variety of culinary delights, more waffles and more beer on race weekend.
The MoMITT Bike Fest will take place at Mt. Holiday in Traverse City, promising to be Michigan’s premier bike festival for an annual gathering of riders and cycling celebration! Stay tuned for more details, along with a host of other unique entertainment features. Attendees can peruse a wide range of goods from local businesses, event sponsors, vendors, and of course the full force of the Belgian themed BWR offerings.
Registration for the BWR MI can be found here.
For more about the Belgian Waffle Ride, please click this link.
For more information about MoMITT Bike Fest, please click this link
WHAT MAKES THE BWR SPECIAL?
If you want to get technical, it's the only race of its kind that covers as much distance of combined road and off-road sectors through beautiful scenery and terribly challenging terrain. It’s also the largest event of its kind by a country mile. The BWR is the premier and hardest race, too, and the most unique one-day cycling event in the country, because everyone says it is. But, it's sometimes 212-or 240-kilometers of suffering over sinuous, bone grinding roads, sandy trails and single-tracks fraught with rocks, arduous climbs, mud, cacti, water crossings, choking dust, in head-swelling heat fought against the wind (always a headwind) make it so. And yet, we like to think it's special because the BWR can be a metaphor for something much bigger…
The literal BWR starts out as a celebration (with waffles) and the promise of greatness to follow (riding bikes is great), which includes Belgian ale at the end. But the journey really begins the day one registers to take it on. Once committed, there is indeed greatness and excitement, but there are also ups and downs with pandemics, injuries, life challenges, mechanicals and whatnot. Things we sometimes don’t wager on. While there may be a plan for training, and there certainly is a course to navigate, there is no proverbial road map on how to survive when things go sideways. The BWR offers an extreme event for the best among us, but also a simple, back-to-the-basics challenge that makes it irresistible to some… though frightening to onlookers. Still, others find some deeper meaning attached to the journey. It’s transcendent. And then, there is the finish. The elation. The joy. The reconnecting with loved ones and the celebration of the BWR experience… memories that sustain. The metaphor can take on the parallels of our life experiences. If we heed the lessons that our training imparts, we stand to gain many advantages for life in general. There are a number of edifying and entertaining nuggets that can be gleaned from this pursuit. The reality is the road is going to go up and down and things can get a bit dirty along the way, literally and metaphorically. Our work to get ready for such a challenge carries with it a parallel to our life. No matter who we are, we're all confronted with trails and stipulations, trials and tribulations, the joys and heartbreaks, setbacks and setups – all in the span of 7- or 15-hours, or something in between. Sectors in the BWR can serve as a reminder that some things aren't as bad as we thought, and others are unexpectedly hard; like life. Like a test, a presentation, a graduation, a ceremony, the BWR is just a punctuating moment on the calendar, an affirmation of where we are right at that instant. It's a reflection of our current standing and stability in our growth as athletes, as humans.The BWR suggests a lot about our character, but does not represent it completely. It does, however, provide us an annual North Star to orient our day-to-day lives around. It's pursuit, always lingering in the back of our minds, offers an opportunity for getting in touch with our higher selves (or our inner chipmunk). The testing of limits we approach along the journey open us up to personal growth, the transcendence of doubt and ascendance to something which at times appears out of reach, much like the Muur Van Dubbelberg. In this regard, the training is as important to our existence as it is to surviving or thriving in the BWR.
The finish line can bring all sorts of surprises. For many, there is the elation of making it back all on their own. Others find extra joy in racing the whole thing, never flatting and finishing higher up the standings than they thought possible. Still, others finish with the same sense of peace and joy they started with. No matter, all rouleurs roll home with a great thirst for the BWR BADASS Ale only finishers get to imbibe (or keep as a trophy).Finally, whether it is out training or being immersed in the rock garden's nasty teeth, there is inherent happiness that occurs when we're in the state of flow—when no other thoughts enter our mind other than the task at hand (which requires all of our critical thinking). Taking in all of the incredible moments of the event, just as we should in life, can be liberating. Listening to all the wonderful tales that manifest by way of the BWR, it becomes obvious that there is an internal peace to be found within the arc of the event, from registration to the finish line libations and sensations. The actuation of our inner spirit animal is what can make this thing so damn rad… there's a majesty to reaching, aspiring and growing that is hard to achieve without a prism through which (like the BWR) it can be brought to life. We'd like the BWR to always be more than a day's journey through the Hell of the West and, instead, resemble the apprenticeship of self-awareness, where the awareness gives way to more awareness, and more BWR BADASS Ale.
The BWR, it's a virtuous cycle and (bicycle) celebration; a metaphor for life
If at all concerned about not being able to attend please purchase the event insurance!
Final routes, once permitted, will be broadcasted the week of the event.
(all are proposed and subject to change)
5% Tire sucking sand pit sectors the skinnies will be regretting
15% Flowing hilly single track
20% Hard packed good ol gravel & dusty ass dirt roads
10% Challenging, fast, two-track trail bending through the forest
10% Looser terrain roads with plenty of mystery potholes that require your full attention
~9,000 feet of climbing
3 KOM Sectors
3 KOS Sectors
3 KOD Sectors
71-miles / 114-Kilometers
~6,000 feet of climbing
7 categorized climbs
Steepest grade of 23%
15 off-road sectors / 32-miles worth
6 Feed Zones
Waffle Finishers will receive :
750ml BWR BADASS Ale (trophy)
Wafer Finishers will receive:
750ml BWR KAKABOULET Ale (trophy)
All Registrants will receive:
• BWR swag bag that contains many important items
• Race Number and RFID Tag (for official finishing time)
• Custom Almsthr BWR saddle Bag
• Wrist Band, which that gets you:
• Pre-Race Waffles and coffee
• Beer Ticket
• Post-Race Food Feast
- One free year of the "Outside Cycling Bundle"---access to all membership content at velonews.com and a free print/digital subscription to Peloton magazine.
For more event information please visit Belgian Waffle Ride
Most all questions can be answered in the FAQ section
For all information on becoming a sponsor/partner or for exhibiting in the expo please contsact Jim Miller: firstname.lastname@example.org
For complete rules and information from the 2021 San Diego event read the BWR Race Bijbel
For all information on how to Survive the BWR and for camps visit the Source Endurance site.
*No Transfers or Deferrals unless event postponement
Bracket/Division Details & Fees:
Activity Starts: - Activity Ends:Registration opens :Activity type: